Google’s Adsense Reporting
Adsense has a very nice reporting page. You can do lots of things with it, and get all the stats you could ever want. But it just doesn’t do channels very well. I know that I have a channel for all my sites. Yet my total impressions are always more than the sum of my channels. Sometimes I even get CPM payments of a couple of cents from who knows where. Well this morning I got a $1.24 click (The highest click that I’ve ever received) from somewhere other than one of the sites that I have a channel set up for.
My solution is that Google should automatically set up temporary url channels for everywhere that your ad code is displayed, and then you have the chance to decide whether to make it permanent. This way you always know where these mysterious clicks and impressions are coming from.
